Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop sonic branding of the same breadth, rigor and detail that has been historically reserved for visual design.
From Alexa skills to radio ads, the intent of sonic branding is simple: achieve effectiveness while maintaining brand consistency at every aural intersection with the consumer. The reality isn’t quite as straightforward, though.
