The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones.
That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents.
The study showed that 61% of gamers aged 18 to 24 years listen to music whilst playing games.
Audio ads have shown to improve click-through rates by more than 1000% compared to banner ads and engagement levels and completion rates are significantly higher.
