Tag: Amazon Alexa

Content & SEO, Marketing Channels

Amazon Alexa SEO Tools Is Closing

December 10, 2021

Via: Search Engine Journal announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing rankings based on traffic measured through a toolbar but Alexa […]

Content & SEO, Marketing Channels

The Complete Guide to Amazon Alexa SEO

May 26, 2021

Via: Search Engine Journal

Amazon Alexa’s multiple uses in smart home design, music, and even the ability to call you an Uber have made it easy and convenient for a larger audience set to adopt the technology. But while the Echo makes up the […]

Marketing Technologies, Other Technologies

Will the rise of voice search kill off screen-based search marketing?

April 20, 2018

Via: Econsultancy blog

The rapid adoption of smart assistants is set to spark a huge increase in voice search. Where does this leave traditional on-screen search in marketing? Half of all searches will be voice searches by 2020 according to comscore while 30% […]