Amazon Alexa’s multiple uses in smart home design, music, and even the ability to call you an Uber have made it easy and convenient for a larger audience set to adopt the technology.
But while the Echo makes up the lion’s share of smart speaker adoption in the US, Amazon doesn’t provide clear insights on how to optimize or even how many people are using the speaker to purchase physical products.
Amazon directly benefits from making customers dependent on Alexa, as it only allows you to purchase physical products from the Amazon marketplace.
