The rapid adoption of smart assistants is set to spark a huge increase in voice search.
Where does this leave traditional on-screen search in marketing?
Half of all searches will be voice searches by 2020 according to comscore while 30% of web browsing sessions will take place without a screen by that time according to Gartner. And smart speakers are set to be the fastest growing consumer technology this year.
So, with many consumers eventually accessing search via spoken results from the likes of Google Home and Amazon Alexa, what does this mean for the way we use traditional search results in marketing – those with search listings presented on screen?
