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Tag: AI


Marketing Technologies, Other Technologies

The Impact Of AI And Other Innovations On Data Storytelling

June 19, 2024

Via: Search Engine Journal

Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millen­nia using the same principles of persuasion that are being used today. However, the means by which we can generate […]


Marketing Channels, Web Advertising

5 ways advertisers can prepare for Google’s AI Overviews

June 5, 2024

Via: Search Engine Land

Google’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes […]


News

The Traffic Impact Of AI Overviews

May 28, 2024

Via: Search Engine Journal

Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful […]


Content & SEO, Marketing Channels

Improving content quality at scale with AI

May 24, 2024

Via: Search Engine Land

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again […]


Content & SEO, Marketing Channels

Google To Prioritize AI Overviews Ads Over Organic Search

May 22, 2024

Via: Search Engine Journal

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new […]


Content & SEO, Marketing Channels

SEO Job Listings Reportedly Down 37% Year-Over-Year

May 21, 2024

Via: Search Engine Journal

Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The […]


Content & SEO, Marketing Channels

New Google Search AI features to help you plan, research and learn

May 14, 2024

Via: Search Engine Land

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, […]


Content & SEO, Marketing Channels

The future of SEO in an AI-powered world

April 30, 2024

Via: Search Engine Land

The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever […]


Big Data, Platforms & Software

Google’s CEO On What Search Will Be Like In 10 Years

April 11, 2024

Via: Search Engine Journal

Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. […]


Content & SEO, Marketing Channels

How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

April 10, 2024

Via: CMI

A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]


Content & SEO, Marketing Channels

Will AI Replace SEO Specialists?

April 5, 2024

Via: Search Engine Journal

With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In […]


News

New Study On Perplexity AI Offers Good News For SEO

April 4, 2024

Via: Search Engine Journal

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]


Automation, Marketing Technologies

4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It’s Ethical Implications

March 25, 2024

Via: Entrepreneur

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]


Content & SEO, Marketing Channels

Scalable AI Tools For SEO: A Quick Guide For 2024

March 25, 2024

Via: Search Engine Journal

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]


Editorial

Voice Technology is Reshaping Digital Marketing

March 20, 2024

Via: Camila Mendes

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]


Content & SEO, Marketing Channels

AI-powered content management: How to make your workflows more efficient

March 11, 2024

Via: Search Engine Land

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]


Editorial

AI-Generated Content Creation: A Digital Marketing Game Changer

February 29, 2024

Via: Camila Mendes

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


News

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

February 15, 2024

Via: Search Engine Journal

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]