Content & SEO, Marketing Channels
July 19, 2024
Via: CMIDo you have a share of model? We don’t mean like a super model or stock share. We’re talking about your brand’s share of answers in the large learning models of search and AI. Imagine a prospect prompting ChatGPT, Anthropic, […]
July 10, 2024
Via: Search Engine JournalIt’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside […]
Marketing Technologies, Other Technologies
July 1, 2024
Via: Martech ZoneAI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a […]
Marketing Technologies, Other Technologies
June 19, 2024
Via: Search Engine JournalStorytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used today. However, the means by which we can generate […]
Marketing Channels, Web Advertising
June 5, 2024
Via: Search Engine LandGoogle’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes […]
May 28, 2024
Via: Search Engine JournalTwo weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful […]
Content & SEO, Marketing Channels
May 24, 2024
Via: Search Engine LandI’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again […]
Content & SEO, Marketing Channels
May 22, 2024
Via: Search Engine JournalSpeakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new […]
Content & SEO, Marketing Channels
May 21, 2024
Via: Search Engine JournalJob listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The […]
Content & SEO, Marketing Channels
May 14, 2024
Via: Search Engine LandGoogle is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, […]
Content & SEO, Marketing Channels
April 30, 2024
Via: Search Engine LandThe Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever […]
Big Data, Platforms & Software
April 11, 2024
Via: Search Engine JournalGoogle and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. […]
Content & SEO, Marketing Channels
April 10, 2024
Via: CMIA massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]
Content & SEO, Marketing Channels
April 5, 2024
Via: Search Engine JournalWith the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In […]
April 4, 2024
Via: Search Engine JournalResearch by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]
Automation, Marketing Technologies
March 25, 2024
Via: EntrepreneurTargeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]
Content & SEO, Marketing Channels
March 25, 2024
Via: Search Engine Journal2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]
March 20, 2024
Via: Camila MendesDigital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]
Content & SEO, Marketing Channels
March 11, 2024
Via: Search Engine LandThe digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]
February 29, 2024
Via: Camila MendesMachine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]