Tag: AI

June 2, 2023

AI has to be the most dominant topic in content marketing circles this year. Everyone is talking about how to use AI to write content, optimize content and even create entire brands. Content marketers are also using AI for content […]

June 1, 2023

Key terminology Before we begin, it’s important to connect these concepts to entities. Entities In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context. For instance, “Apple” could be an […]

May 31, 2023

One problem with artificial intelligence (AI) is that it is difficult to determine where the intelligence ends and the artificial begins. This subject took on a certain urgency last fall when OpenAI introduced ChatGPT. “Within weeks, the chatbot amassed 100 […]

May 30, 2023

B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2. Of the companies polled, 70% […]

May 11, 2023

The following is a guest piece by Brady Brim-Deforest, co-founder of Media.Monks. Opinions are the author’s own. Over the last decade, digital transformation has been joined by the common trope, “Every company is a tech company.” But now, a new […]

May 5, 2023

There is a not-so-quiet revolution going on in marketing: 73% of companies use generative AI tools to create text, images, videos or other marketing content, according to The State of GenAI Chatbots in Marketing, a study by Botco.ai. Email ranks […]

April 28, 2023

AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention. The PR Council issued guidelines on the ethical […]

April 21, 2023

Marketers (and reporters) are being deluged with announcements about new AI-driven tools. But there has been scant information on how they work. Sprout Social has attempted to answer that question, at least for social media marketers, in a study it […]

April 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s […]

April 19, 2023

Small businesses and nonprofits can now use GPT technology to create engaging marketing content created in seconds. Constant Contact’s new AI Content Generator leverages artificial intelligence to automate the copy drafting process for marketing campaigns. It’s the first multichannel AI […]

April 14, 2023

As technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any […]

April 13, 2023

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to […]

April 6, 2023

Artificial intelligence is all around us and has been for quite some time. Virtual assistants, like Siri and Alexa, have been a mainstay in billions of people’s personal lives, but it’s only been recently that new AI technology can completely […]

March 31, 2023

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by […]

March 29, 2023

Does social media management sometimes feel like 15 jobs rolled into one? We know, the business of social media involves a lot of plate-spinning. There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, trend forecasting, […]

March 28, 2023

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance […]

March 28, 2023

Stereotypes and racial tropes often make their way into ad creative regardless of intent. Around five years ago, Thyme Hill, SVP and CMO of sausage and sides manufacturer Bob Evans Farms, met with an agency that was presenting the talent […]

March 16, 2023

With the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a lot […]

March 8, 2023

What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others. […]

March 7, 2023

Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you […]