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Tag: AI


Automation, Marketing Technologies

4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It’s Ethical Implications

March 25, 2024

Via: Entrepreneur

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]


Content & SEO, Marketing Channels

Scalable AI Tools For SEO: A Quick Guide For 2024

March 25, 2024

Via: Search Engine Journal

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]


Editorial

Voice Technology is Reshaping Digital Marketing

March 20, 2024

Via: Camila Mendes

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]


Content & SEO, Marketing Channels

AI-powered content management: How to make your workflows more efficient

March 11, 2024

Via: Search Engine Land

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]


Editorial

AI-Generated Content Creation: A Digital Marketing Game Changer

February 29, 2024

Via: Camila Mendes

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


News

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

February 15, 2024

Via: Search Engine Journal

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]


Content & SEO, Marketing Channels

How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

February 8, 2024

Via: Entrepreneur

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]


Marketing Channels, Social Media Marketing

Meta Will Label AI Images Across Facebook, Instagram, & Threads

February 6, 2024

Via: Search Engine Journal

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]


Content & SEO, Marketing Channels

Will AI replace SEO professionals?

February 5, 2024

Via: Search Engine Land

It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t […]


Editorial

Tealium unveils Fifth Annual State of the CDP Report with insights into future-proofing your business

January 30, 2024

Via: Sponsored Content

SAN DIEGO, Jan. 09, 2024 (GLOBE NEWSWIRE) — Tealium, the largest independent and most trusted customer data platform (CDP), launched its fifth annual State of the CDP report, Unlocking the Transformative Power of AI and Real-Time Data for CX, on […]


Content & SEO, Marketing Channels

Generate image alt text at scale with AI: A 7-step guide for SEOs

January 24, 2024

Via: Search Engine Land

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using […]


Content & SEO, Marketing Channels

What marketers can expect as Google rolls out conversational AI in search ads

January 23, 2024

Via: Marketing Dive

Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]


Editorial

Boost Your SEO in 2024 Like Never Before with These Top Link Building Strategies

January 18, 2024

Via: Caitlin Simmons

As we enter 2024, understanding and mastering advanced link building techniques is crucial for anyone looking to boost their online visibility and stay ahead in the competitive digital space. Link building is about creating pathways that lead back to your […]


Content & SEO, Marketing Channels

Ethical AI in SEO: Ensuring responsible implementation

January 18, 2024

Via: Search Engine Land

As artificial intelligence (AI) continues transforming the future of SEO, search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The […]


Content & SEO, Marketing Channels

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

January 18, 2024

Via: Search Engine Journal

With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO professionals […]


Content & SEO, Marketing Channels

SEOpital: Scale and Elevate Your SEO and Content Strategies with Semantically Enhanced AI Writing

January 17, 2024

Via: Martech Zone

The emergence of generative AI (GenAI) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is its tendency […]


Content & SEO, Marketing Channels

How AI will affect the future of search

January 8, 2024

Via: Search Engine Land

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to […]


Content & SEO, Marketing Channels

How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO (Festive Flashback)

January 2, 2024

Via: Search Engine Journal

It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with […]