Marketing Channels, Social Media Marketing
December 15, 2023
Via: CMIAs that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]
Content & SEO, Marketing Channels
December 12, 2023
Via: Search Engine LandA new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, […]
Marketing Channels, Web Advertising
December 4, 2023
Via: Search Engine LandIt’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for […]
Content & SEO, Marketing Channels
November 22, 2023
Via: Search Engine LandIn a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept […]
November 15, 2023
Via: Search Engine JournalYouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented by AI with user safety. Mandatory Labels & Disclosures A […]
Content & SEO, Marketing Channels
November 15, 2023
Via: Search Engine JournalAI-powered search engines are a new breed redefining the search experience as we know it. And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience) are currently the two that rise to the top. For […]
Marketing Channels, Web Advertising
November 8, 2023
Via: CMIIn an AI-driven world, human connections matter more than ever. Video’s ability to tell stories and resonate emotionally with audiences makes it an ideal format for making those connections. That’s a big reason why B2B marketers frequently use it, according […]
Marketing Technologies, Other Technologies
October 25, 2023
Via: Convince and ConvertArtificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]
October 18, 2023
Via: Digital MarketingCuratedIn today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one […]
Content & SEO, Marketing Channels
October 11, 2023
Via: CMIHave you ever worn a knit cap with a baseball hat on top of it? Probably not. Not only would it look odd, but it would feel uncomfortable. Yet, many content marketers attempt to do something similar every time they […]
Content & SEO, Marketing Channels
October 9, 2023
Via: Search Engine JournalWith AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your […]
Content & SEO, Marketing Channels
October 6, 2023
Via: Search Engine LandUnique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a […]
Marketing Channels, Social Media Marketing
October 4, 2023
Via: Search Engine LandLinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s […]
September 29, 2023
Via: Jim FalkPay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences. As the summer of 2023 comes to an end, the landscape of advertising continues […]
September 28, 2023
Via: Search Engine JournalData is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]
Email Marketing, Marketing Channels
September 27, 2023
Via: Marketing DiveEmail is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to […]
September 27, 2023
Via: Search Engine LandMeta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers […]
September 22, 2023
Via: Naomi MilesB2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]
Big Data, Platforms & Software
September 21, 2023
Via: Search Engine JournalMicrosoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its […]
Content & SEO, Marketing Channels
September 20, 2023
Via: CMIDoes the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo) have set strict parameters around the technology. Once you get the OK to give it a go, you’ll need to […]