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Tag: AI


Marketing Channels, Social Media Marketing

Marketing in 2024: AI, Brand, and the End of Social Media?

December 15, 2023

Via: CMI

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]


Content & SEO, Marketing Channels

The content marketing advantage of generative AI by Digital Marketing Depot

December 12, 2023

Via: Search Engine Land

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, […]


Marketing Channels, Web Advertising

ChatGPT turns one: How generative AI is revolutionizing PPC

December 4, 2023

Via: Search Engine Land

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for […]


Content & SEO, Marketing Channels

AI content creation: A beginner’s guide

November 22, 2023

Via: Search Engine Land

In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept […]


News

YouTube Creators Must Comply With New Rules For AI Content

November 15, 2023

Via: Search Engine Journal

YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented by AI with user safety. Mandatory Labels & Disclosures A […]


Content & SEO, Marketing Channels

The 6 Best AI Search Engines To Try Right Now

November 15, 2023

Via: Search Engine Journal

AI-powered search engines are a new breed redefining the search experience as we know it. And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience) are currently the two that rise to the top. For […]


Marketing Channels, Web Advertising

Why Most Video Content Fails To Reach Its Full Potential [New Research]

November 8, 2023

Via: CMI

In an AI-driven world, human connections matter more than ever. Video’s ability to tell stories and resonate emotionally with audiences makes it an ideal format for making those connections. That’s a big reason why B2B marketers frequently use it, according […]


Marketing Technologies, Other Technologies

5 Findings on AIs Impact on SMB Marketing

October 25, 2023

Via: Convince and Convert

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]


Editorial

Future-Proofing Creative Operations: Elevating Today’s Strategies Through Canto’s Pioneering Expertise

October 18, 2023

Via: Digital MarketingCurated

In today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one […]


Content & SEO, Marketing Channels

Master Content Proofreading and Editing With These Tips

October 11, 2023

Via: CMI

Have you ever worn a knit cap with a baseball hat on top of it? Probably not. Not only would it look odd, but it would feel uncomfortable. Yet, many content marketers attempt to do something similar every time they […]


Content & SEO, Marketing Channels

How To Use AI To Enhance Your SEO & Create Better Content

October 9, 2023

Via: Search Engine Journal

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your […]


Content & SEO, Marketing Channels

How to use AI to refresh old blog content

October 6, 2023

Via: Search Engine Land

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a […]


Marketing Channels, Social Media Marketing

LinkedIn unveils AI-powered tool that can create optimized ads in minutes

October 4, 2023

Via: Search Engine Land

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s […]


Editorial

Best Practices for PPC Success in 2023

September 29, 2023

Via: Jim Falk

Pay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences.  As the summer of 2023 comes to an end, the landscape of advertising continues […]


Big Data, Customer Data

What Is Quality Data And How It Connects Search, Content, And AI Success

September 28, 2023

Via: Search Engine Journal

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]


Email Marketing, Marketing Channels

57% of enterprise marketers use AI in email campaigns, survey says

September 27, 2023

Via: Marketing Dive

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to […]


News

Meta AI assistant uses Microsoft Bing Search results

September 27, 2023

Via: Search Engine Land

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers […]


Editorial

Breaking B2B Boundaries: The Transition from ABM to Advanced ABX

September 22, 2023

Via: Naomi Miles

B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]


Big Data, Platforms & Software

Microsoft Advertising Introduces 3 New Generative AI Solutions

September 21, 2023

Via: Search Engine Journal

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its […]


Content & SEO, Marketing Channels

How To Work AI Into Content Marketing (in a Way That Works for You)

September 20, 2023

Via: CMI

Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo) have set strict parameters around the technology. Once you get the OK to give it a go, you’ll need to […]