Tag: ad campaign

Automation, Marketing Technologies

5 tips for a successful programmatic ad campaign

July 31, 2023

Via: Search Engine Land

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]

Marketing Channels, Social Media Marketing

Can TikTok Win Search Budgets?; How Ad Spend Floats Downstream

February 7, 2023

Via: AdExchanger

TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing Brew […]


How to plan, execute, and optimize a PPC strategy

June 22, 2021

Via: Diana Beverly Ross

What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, […]

Web Advertising

The Outlook for Digital Advertising

February 10, 2016

Via: Digital Marketing Magazine

Over the past couple of years, programmatic, native advertising and content marketing have quickly evolved from the realm of prediction to ‘must buys’ in most marketers’ digital planning, alongside search and display spend. So what next for digital advertising? The […]