Advertising Technology, Digital Media & Mobile, Media
July 16, 2018
Via: Marketing LandImplementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]
June 18, 2018
Via: Marketing LandIn my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational […]
April 16, 2024
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