In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence.
The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they saying, what are they reading? Doing so will help you forecast and predict what’s top of mind for them today, tomorrow and in the future; and then build a content strategy and engagement plan that will produce results.
