Big Data, Platforms & Software
March 20, 2024
Martech ZoneIn the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it […]
March 20, 2024
Search Engine JournalAs the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone […]
Content & SEO, Marketing Channels
March 20, 2024
Search Engine JournalIf your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on […]
March 20, 2024
Camila MendesDigital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]
Content & SEO, Marketing Channels
March 19, 2024
Search Engine JournalIf you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of […]
Big Data, Platforms & Software
March 19, 2024
Search Engine LandPerformance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s […]
Content & SEO, Marketing Channels
March 18, 2024
Search Engine LandThis article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]
Marketing Channels, Web Advertising
March 18, 2024
Search Engine LandHow often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]
Marketing Channels, Social Media Marketing
March 15, 2024
Search Engine JournalTechnology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]
Content & SEO, Marketing Channels
March 14, 2024
Search Engine JournalThe popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming […]
Content & SEO, Marketing Channels
March 14, 2024
Search Engine LandA/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. […]
Content & SEO, Marketing Channels
March 14, 2024
Search Engine LandThe rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an […]
Marketing Channels, Social Media Marketing
March 13, 2024
Search Engine LandYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]
Marketing Channels, Social Media Marketing
March 13, 2024
Search Engine LandMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]
Content & SEO, Marketing Channels
March 12, 2024
Search Engine JournalGoogle’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations outline. But there is still a way to use AI […]
Big Data, Platforms & Software
March 12, 2024
Search Engine LandMicrosoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, […]
Marketing Channels, Web Advertising
March 11, 2024
Search Engine JournalEvery year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]
Content & SEO, Marketing Channels
March 11, 2024
Search Engine LandThe digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]
Content & SEO, Marketing Channels
March 8, 2024
Search Engine JournalI have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. […]
Marketing Channels, Web Advertising
March 8, 2024
Search Engine LandTrends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and […]