Open enrollment tends to consume healthcare marketing teams this time of year, but there is another piece of low-hanging fruit — the Annual Wellness Visit (AWV). By increasing the completion rate of AWVs by December 31, 2018, you provide a meaningful service for patients, generate revenue for physicians, and potentially boost your organization’s risk-adjusted reimbursements.
Anyone enrolled in Medicare for longer than 12 months qualifies for a once-a-year AWV. This is a preventive health benefit offered at no cost to the patient.
