Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings.
At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned. Now that Gartner reported marketing budgets have fallen 15% in 2024, there’s even more pressure on marketers to plan better, maximize their budget, and drive ROI.
Before marketers are knee-deep in spreadsheets this planning season, here are three common problems to watch for and how to fix them.
