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3 major hurdles in marketing campaign planning

June 24, 2024


Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings.

At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned. Now that Gartner reported marketing budgets have fallen 15% in 2024, there’s even more pressure on marketers to plan better, maximize their budget, and drive ROI.

Before marketers are knee-deep in spreadsheets this planning season, here are three common problems to watch for and how to fix them.

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