In the Cluetrain Manifesto of 1999 Doc Searls and David Weinberger remind us that markets are conversations. For thousands of years’ markets have been “conversations between people who sought out others who shared the same interests.”
The voices taking part in marketing conversations have also proliferated. Andy Hobsbawm, founder of one of the first digital agencies and now founder and CMO of Internet of Things platform, EVRYTHNG, talks of three ages of ‘voice’
