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B2B Marketers Shouldn’t Ignore Facebook

November 8, 2016

A new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook, as well as other “nontraditional” social networks, in order to reach key B2B decision-makers.

The study – based on survey results from 1,000 decision-makers in Information Technology – contains a number of interesting (and counter-intuitive) insights about how decision-makers use social media and the steps that marketers might take to reach them there

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