In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow entrepreneur that they shouldn’t keep branding in perspective. But, I also wouldn’t recommend that a serious startup owner delegate the final say on their logo.
And here’s why: logos are tremendously difficult to get absolutely right, and incredibly easy to get very, very wrong.
Considering that a logo is one of the most important pieces of branding — in fact, the single piece of visual branding that is most commonly associated with your company. It’s imperative to get it right.
