Loyalty programs are getting a facelift. Load-to-card mobile and the digital coupon format have nearly quintupled in the past two years. Consumers, no matter their age, now expect instant validation and highly personalized offers, giving rise to revolutionary loyalty programs with unique, timely messages to meet their needs.
While some brands, like Walmart, have pivoted by investing more resources into a digital strategy, many other brands haven’t caught on, and as a result, are losing out on consumer acquisition and engagement.
