The answer is yes, there are people out there. But they wont respond if you don’t speak to them—directly to them. The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands will take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience personas are very important.
Craig Davis, Founder of Brandkarma said, “We need to stop interrupting what people are interested in and be what people are interested in.” But first, you must find out what it is that your people are interested in.
