While many SEO practitioners will smirk at the term “E-E-A-T” and immediately think about what’s for lunch, they aren’t necessarily wrong.
To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.
This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.
So what is E-E-A-T?
SEO practitioners laud E-E-A-T as the cornerstone of long-term organic growth. Developed as part of Google’s search quality rater guidelines, E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.
