If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in to support the depositors, making them whole. This means the money was not lost per se but rather inconvenienced momentarily.
However, in the week following, over 120 billion dollars flowed back into the nation’s top 25 biggest banks.
This should scream to you that consumer confidence is the most important aspect of the client relationship. Period.
