If you’re like most websites, the top trafficked pages are also often at least 12 months old. That means three things:
- Traffic is a lagging indicator, a byproduct of previous output.
- Your results six months from now depend on what you did at the end of last year.
- That your results next year will depend entirely on your efforts this year.
And it means the people plowing ahead, business as usual – despite the world seemingly falling apart around them – will be the first ones to reap the benefits in the future.
While everyone else? Running around like headless chickens? Chopping and changing strategies or directions every three months?
