Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch.
I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands.
My hope with today’s article is that you may learn something from some of the lessons I’ve learned launching websites over the past decade. At the very least, perhaps it’ll help prevent one less site launch horror story.
