When you’ve just produced the millionth content piece on a subject you know better than you know yourself and you manage to find the inspiration to produce the million-and-first, that’s endurance.
When you find a new way of understanding the audience or creating a new content type after senior management complains that your content isn’t driving the results, that’s resilience.
To create truly resilient content marketing, content leaders must be able to reinvent and find inspiration despite the most arduous circumstances. Resilient content marketing is about reinvention, reimagination, and renewed insight despite the challenges.
