Your editorial calendar has holes. Your content creators aren’t feeling creative. Your content marketing strategy is wilting.
When challenged to create, rejuvenate, or rethink what your team does, it’s time to connect for a good brainstorming session.
What is brainstorming?
Introduced by advertising executive Alex Osborn in 1953 in his book Applied Imagination, brainstorming uses lateral thinking to solve problems. In the almost 70 years since researchers have improved upon his process.
