There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.
Not anymore.
Plenty of customers nowadays look to social media when it comes to picking a place to stay.
Whether customers are seeking suggestions from trusted influencers, following travel accounts that share wanderlust-inducing content, or just looking for a brand name they’ve seen before – platforms like Instagram, YouTube, Facebook, and even Pinterest are popular sources of inspiration.
