Health Essentials boasts some impressive vital signs. The content brand, owned by the Cleveland Clinic, earns more than 12 million visits each month. That’s 60 times the traffic it earned a decade ago.
Not surprisingly, the content team’s mission expanded over time to include the organization’s website and health library, too.
Mergers of content marketing and content strategy like that happen more often these days (as Robert Rose has pointed out). So it can’t hurt to study up on the care plan (aka strategy) and practices behind this content marketing success story.
