Nearly half of retail marketers still send email campaigns lacking personalized subject lines, according to a recent study by Yes Lifecycle Marketing.
An additional two-thirds of retail marketers fail to personalize email copy, according to the poll of 300 marketers both online and in-person at the National Retail Federation’s Shop.org Digital Summit conference.
The survey revealed that 46% of marketers do not personalize subject lines, while 65% do not personalize email copy. Forty-nine percent of respondents described their marketing efforts as “one-size-fits-all.”
