Thanks to the election, retailers got a late start to holiday advertising this year, but they’re trying to make up for lost time by ramping up the promotional offers right out of the gate. Campaigns from retailers including Target and Kohl’s are pushing deals and discounts.
Ace Metrix, which measures the impact of video advertising, found that of the 47 retail ads that have appeared thus far in the season, 55% are deal-related, including specific Black Friday promotions. Last year at this time, 111 ads had aired, and roughly the same amount were devoted to deals.
