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Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

April 13, 2017

Via: Adweek

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As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements.

The new ad product, Snap to Store, looks at the number of people who go to a store within one week of seeing one of Snap’s vertical-oriented mobile ads.

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