Now, we know that video works. According to a recent study by Animoto, over 76 percent of small businesses say they can measure a marked result from the video content that they’ve created.
Plus, we have the anecdotal information from places like Facebook and Twitter and every single platform is integrating video into their application today. So that’s not the question. Video is here to stay. The question is, what should we put in our videos, and how long should they be?
