It’s very easy to throw away unqualified lines around email marketing offering brands the best ROI available in digital. Those involved in the sector know it’s true, but sometimes it’s worth having some handy stats to throw there next time a client or someone within your marketing team has been to a conference and wants to throw the kitchen sink at social.
So here goes. Econsultancy has been out there asking marketers which channels they like, and crucially, how they rate them for ROI. The latter point is fundamental for any executive who realises the company wants to hear about what happens when they put money into a digital marketing niche.
