If you’re hoping to snag a young audience, you need to be on YouTube. In 2014,Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.
If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight. You need a YouTube channel with consistent branding, design, and audience expectations. Otherwise, you could spend all that money and end up with clips that get an average of 500 views.
