Pandora is expanding its muted video and expandable display ads after six months of beta tests for brands such as Google, Express and Lexus.
The ad formats, first announced by the Oakland-based music streaming service back in June, allow marketers to replace the album art with video and display ads within users feeds. The news comes less than a month after the company announced plans for a $9.99 ads free subscription model to rival on-demand services like Spotify and Apple Music.
According to Pandora, the ads—which will roll out beyond beta on Jan. 19—have shown promising results during early tests.
