Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile results are in fact mobile-friendly. Google also said today in a blog post that it will impose a ranking penalty on “intrusive interstitials” that impede user access to content.
According to the post:
Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller.
