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Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app

Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app

August 24, 2016

Deep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from sites or emails.

Today, Palo Alto, California-based Branch is releasing new products that it says are the first to provide “full-stack” solutions for deep linking from a mobile site to an app, and from a mobile email to an app.

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