Automation, Marketing Technologies
August 18, 2020
Via: Target MarketingThe direct mail channel can be used to break through the digital clutter and create remarkable brand experiences. Beyond swag in a box, tactile marketing automation (TMA) — or automated direct mail — generates strong brand connections with target audiences […]
Automation, Marketing Technologies
August 17, 2020
Via: Convince and ConvertThis is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3: How to Choose a Marketing Automation Platform Part 2 of 3: How to […]
Automation, Marketing Technologies, News, Other Technologies
August 4, 2020
Via: Marketing DiveIAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]
Automation, Big Data, Customer Data, Marketing Technologies
July 27, 2020
Via: Convince and ConvertThis is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how […]
Automation, Marketing Technologies
July 14, 2020
Via: Target MarketingI recently sat in on a Quick Win Intensive as the MECLABS team went to work evaluating the lead funnels and landing pages of one of our client’s competitors. As a writer, this line on one of the competitor’s landing […]
Automation, Marketing Technologies
July 2, 2020
Via: Target MarketingThere are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no […]
Automation, Marketing Technologies, Other Technologies
June 22, 2020
Via: Marketing DiveDigital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]
Automation, Marketing Technologies
June 19, 2020
Via: Convince and ConvertThis is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]
Automation, Marketing Technologies
June 16, 2020
Via: Marketing DiveAs consumers stayed home this spring during the early days of pandemic lockdowns, many people decided to redecorate their homes or bought furniture for home offices and home schools. While retail was hit especially hard during the global health crisis, […]
Automation, Marketing Technologies, Other Technologies
June 4, 2020
Via: Marketing DiveAscend2’s report points to some of the challenges and opportunities in programmatic advertising at a time when many marketers are cutting back on their budgets and looking to stretch their dollars further amid an economic downturn following months of coronavirus-related […]
Automation, Marketing Technologies
May 22, 2020
Via: Marketing LandInvestments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the […]
Automation, Marketing Technologies
April 7, 2020
Via: Digital Marketing MagazineIt’s an incredible statistic that 98% of visitors to your website leave without buying or moving forward in their customer journey. This is in sharp contrast with the experience in physical stores, where shoppers are much more likely to make […]
Automation, Marketing Technologies
April 3, 2020
Via: Marketing LandIt’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. […]
Automation, Marketing Technologies
March 18, 2020
Via: Target MarketingI’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some […]
Automation, Marketing Technologies
March 9, 2020
Via: Marketing DiveAI gets a lot of lip service in the marketing world as an important but new technology, but this latest report from Advertiser Perceptions suggests AI may be more hype than reality for many marketers. Instead, the pioneers for using […]
Automation, Marketing Technologies
February 26, 2020
Via: Marketing LandThe proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, […]
Automation, Marketing Technologies
January 29, 2020
Via: Marketing LandThe proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]
Automation, Marketing Technologies
January 13, 2020
Via: Digital Marketing MagazineAcross all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]
Automation, Marketing Technologies
December 11, 2019
Via: Chief MarketerIf ever two teams needed to be close enough to share DNA, it’s marketing and technology. Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick advertisements, flashy websites, and puts logos […]
Automation, Marketing Technologies, Other Technologies
December 10, 2019
Via: AdweekFacebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]