The direct mail channel can be used to break through the digital clutter and create remarkable brand experiences. Beyond swag in a box, tactile marketing automation (TMA) — or automated direct mail — generates strong brand connections with target audiences by delivering personalized, tactile assets.
What we all hoped would be a short-term disruption, has become a long-term reality for many marketing leaders. Navigating a global pandemic wasn’t on anyone’s 2020 strategic plan, but here we are. ‘Normal’ business practices have been paused as we evaluate more pressing and urgent needs. In Forrester’s self-described, “most optimistic scenario,” a 28% drop in US marketing spend is projected by the end of 2021.
