Category: Marketing Channels

February 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]

February 27, 2024

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]

February 27, 2024

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]

February 27, 2024

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]

February 26, 2024

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable […]

February 22, 2024

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]

February 22, 2024

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]

February 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]

February 21, 2024

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]

February 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]

February 21, 2024

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these […]

February 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]

February 20, 2024

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]

February 20, 2024

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]

February 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]

February 19, 2024

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered […]

February 19, 2024

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]

February 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]

February 19, 2024

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea […]

February 16, 2024

Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]