Email Marketing, Marketing Channels
November 17, 2021
Via: EntrepreneurJust about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at minimum, and 86 percent […]
Email Marketing, Marketing Channels
November 16, 2021
Via: CMIIt’s harder than ever to get people to open and read your emails – even the ones they’ve asked to receive. Why? Just consider the competition you face. CMI’s most recent B2B research indicates 69% of marketers send email newsletters, […]
Email Marketing, Marketing Channels
November 12, 2021
Via: EntrepreneurEmail marketing is either alive and well or completely ineffective depending on whom you ask. And it almost always comes down to the execution of the campaign. Cold-email marketing is a powerful way to generate leads, clients, buyers and users. […]
Email Marketing, Marketing Channels
November 3, 2021
Via: MediaPostEmail marketers are facing enough stresses as they approach the holiday season. Here’s another one: The increasing numbers of people using their company emails for personal activities. A staggering 93% of Gen Z employees are guilty of this practice, and […]
Email Marketing, Marketing Channels
October 27, 2021
Via: MediaPostEmail marketers have hit by problems ranging from COVID-19 to growing privacy concerns. And they’re reacting accordingly, judging by the 2021 State of Email Report from Litmus. Of the brands polled, 41.5% now find email marketing as very critical to […]
Email Marketing, Marketing Channels
September 30, 2021
Via: EntrepreneurEvery day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]
Email Marketing, Marketing Channels
September 14, 2021
Via: EntrepreneurThink email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform […]
Email Marketing, Marketing Channels
August 17, 2021
Via: MediaPostEmail marketers who work on cart abandonment must be doing a good job: consumers find their emails more effective than messages in other channels, according to a new study from Wunderkind, conducted by Savanta. To begin with, 51% of consumers […]
Email Marketing, Marketing Channels
August 13, 2021
Via: CMIThis week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is […]
Email Marketing, Marketing Channels
July 19, 2021
Via: CMIHave you ever wondered why your open rate suddenly drops into the single digits? It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those […]
Email Marketing, Marketing Channels
July 1, 2021
Via: MediaPostOne in six nonprofit emails did not reach the inbox in Q1of this year compared to one in five in Q1 2020. This reflects an improvement in the average “inboxing” rate from 78% in 2020 to 84% this year, according […]
Email Marketing, Marketing Channels
June 18, 2021
Via: MediaPostMarketers in general are reeling from Apple’s new digital privacy protections. Is Apple about to destroy email marketing as we know it? Not necessarily, experts say. But it will change the way commercial email senders operate. Apple says its new […]
Email Marketing, Marketing Channels
May 28, 2021
Via: Search Engine LandEmail has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]
Email Marketing, Marketing Channels
April 21, 2021
Via: EntrepreneurPeople have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most […]
Email Marketing, Marketing Channels
April 1, 2021
Via: Search Engine JournalThe travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. All of the best travel companies in the business are using email marketing to […]
Email Marketing, Marketing Channels
March 24, 2021
Via: Entrepreneur“Email is dead.” With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But […]
Email Marketing, Marketing Channels
February 22, 2021
Via: Convince and ConvertAfter you sign up for an email marketing app, you might feel like you’re starting with a blank slate. Even if you have a lengthy email list, it’s hard to know how to reach and connect with your subscribers. Maybe […]
Email Marketing, Marketing Channels
February 3, 2021
Via: EntrepreneurWould you introduce yourself to a client without bathing, without combing or with shoes in two different colors? The way you write your email is part of your extended image , just like your social networks, your car, your office […]
Email Marketing, Marketing Channels
January 29, 2021
Via: EntrepreneurThings aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions […]
Email Marketing, Marketing Channels
January 21, 2021
Via: Search Engine JournalSome say cold emails are always awkward. You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply. But I believe that every cold email has a big chance of being opened. Everything […]