Category: Email Marketing

January 6, 2021

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]

December 28, 2020

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable […]

December 8, 2020

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful […]

November 13, 2020

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally […]

September 25, 2020

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of […]

August 20, 2020

In 2020, there is a real digital fatigue. In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. It’s a tangible medium you can exploit because people are […]

August 4, 2020

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are […]

July 21, 2020

Though the companies didn’t lay out the step-by-step process of the service, they said this is the first time ever that email users will be able to shop and add to cart directly from their inboxes. The move adds additional […]

June 17, 2020

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]

May 8, 2020

In just a few short weeks, the world was upended by the Covid-19 outbreak, and not one industry has been unaffected by the uncertainty and chaos. On top of being the worst global health crisis in decades, the economic fallout […]

May 4, 2020

Last year, Google announced that they implemented TensorFlow, an AI-driven system that immediately helped the Gmail system block 100 million more spam emails every single day. Gmail and other ISP systems have become so good at filtering out true spam, […]

April 21, 2020

Marketing leaders around the world are struggling to strategize around the COVID-19 pandemic. Especially top of mind is how to reach and engage your audience. Email might seem like the best option right now. After all, email is a channel […]

April 8, 2020

Ever since the GDPR was introduced, businesses from every industry have had to rethink and reshape their sales and marketing strategies to ensure they are acting ethically and legally. In many ways, customers are now more invested in their privacy […]

March 25, 2020

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]

March 9, 2020

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand […]

March 4, 2020

While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to understand that email marketers need far more from their technology. […]

March 2, 2020

You know the famous line, “you don’t get a second chance to make a first impression”? Well, that line should be changed to fit today’s customer attitudes. The updated version should read, “If you don’t make a good first impression, […]

January 30, 2020

For years, email marketers have debated over what’s the just-right frequency for sending emails that effectively engage — but don’t overwhelm — subscribers. Is daily too often? Is weekly comfortable? Bi-weekly? What frequency maximizes email engagement? While some suggest that […]

January 8, 2020

Engaging potential customers through email marketing has its challenges. Consider this: Half of marketers consider email to be one of the top channels for finding ROI-generating leads, according to Chief Marketer’s recent 2020 B2B Marketing Outlook Survey. But engaging targeted […]

January 7, 2020

For years now, the so-called common wisdom was that “print is dead” and electronic media will make applications, such as direct mail communications completely obsolete. But print is still very much a vibrant and exciting industry, and direct mail is […]