Category: Advertising & Branding

April 2, 2018

If you’re stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketing space. It takes a ton of work to start an ad agency, […]

March 30, 2018

The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The […]

March 29, 2018

The stereotypical image of people in the world of business is that they are cutthroat and ruthless. But Adam Grant, the youngest tenured professor at Wharton School of the University of Pennsylvania, has another idea. Through the research explored in his book, […]

February 5, 2018

During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt’s flexing for Michelob Ultra work? Or would Mountain Dew’s lip-sync battle be the big hit? Ultimately, […]

February 1, 2018

All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report  that revealed that celebrities often buy fake followers to boost their Twitter profiles. Actor John Leguizamo, business icon Michael Dell and film critic […]

January 31, 2018

Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network […]

January 24, 2018

There’s no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our […]

January 23, 2018

Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup and the U.S. midterm elections. Looking at 96 markets, WARC, a London-based ad/marketing research company, says big […]

January 22, 2018

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has […]

January 19, 2018

Marketers are upping their investment in branded video created by publishers, per a Trusted Media Brands study released today. Nearly 38% of marketers in the survey believe branded video is increasingly more important to their overall video strategy than traditional […]

January 16, 2018

There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more. We have been evaluating millennial consumers […]

January 15, 2018

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their […]

January 12, 2018

There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job is pretty […]

December 29, 2017

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]

December 11, 2017

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata—such as headlines, descriptions and images—in Graph API or page […]

December 7, 2017

Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and […]

December 6, 2017

I’ve heard time and time again that anyone can become an entrepreneur. For the most part, I find this to be true. At any given time, at least one person I know is trying to start a business. Some of […]

December 4, 2017

What content should you give away for free, and should you charge for any? One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email address/contact information). Sometimes […]

November 30, 2017

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program […]

November 16, 2017

At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of […]