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Is Brand Loyalty Dead?

Is Brand Loyalty Dead?

December 7, 2017

Via: Ad Age

Attention marketers: If you think 50-plus consumers are customers for life, think again.

The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and are now waking up to the fact that they need to reconnect with this enormous market segment.

Consumers over 50 control 51% of all consumer spending—and 70% of our country’s wealth. Marketers can make a huge impact on their bottom lines simply by re-engaging just a fraction of this demo.

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