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Global Advertising Forecast To Rise Nearly  5% In 2018

Global Advertising Forecast To Rise Nearly 5% In 2018

January 23, 2018

Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup and the U.S. midterm elections.

Looking at 96 markets, WARC, a London-based ad/marketing research company, says big markets will see gains, with North America climbing 5%, Asia-Pacific 6% and Western Europe adding 2.6%.

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