With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”.
For retailers, that means they should be offering customers a seamless journey both online and offline.
This presents more opportunities, but also comes with considerable challenges – in particular around payments. Many retailers are now exploring consumer financing and deferred payment options at the online checkout, and shoppers will increasingly become used to paying after delivery or in installments.
But is it really viable to offer this in-store – effectively allowing shoppers to leave without paying?
I’m going to preface this by saying that this is something we as a business are working on at the moment at Klarna, so I may be biased.