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4 Emerging Agency Models To Watch

4 Emerging Agency Models To Watch

Time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. That’s the prediction from WPP’s GroupM, as laid out in its just-released “State of Digital” report.

Online will have a 38% share, TV 37% and the balance will be spread primarily across print and radio.

This year, consumers will spend an average 9.73 hours with media, up from 9.68 hours in 2017 (figures weighted by media investment), per the GroupM forecast.

As you would imagine, more time spent online supports ongoing ecommerce escalation. Thirty-five countries supplied 2017 ecommerce data to GroupM revealing cumulative transactions worth $2.105 trillion, growth of 17% over the prior year.

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