Blockchain is making its way to the ad-tech sector.
Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate the often murky programmatic sector.
The demand-side platform (DSP) claims Guaranteed Viewable Market offers “impression-level verification” for ad space on desktop, mobile and out-of-home inventory, using its identity solution to assure advertisers their ads are 100 percent viewable and fraud-free.
