May 9, 2024
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach […]
May 2, 2024
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the […]
April 25, 2024
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused […]
Automation, Marketing Technologies
May 8, 2024
Search Engine JournalWorking in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite […]
Marketing Channels, Social Media Marketing
May 8, 2024
Search Engine LandTikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: […]
May 6, 2024
Marketing DiveBudweiser has launched a new effort, dubbed “UninterruptAds,” to take songs that mention the Anheuser-Busch InBev (AB InBev) brand and turn them into targeted ads on Spotify, according to details shared with Marketing Dive. The effort is based in Brazil […]
Big Data, Platforms & Software
May 6, 2024
Search Engine JournalGoogle has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made […]
April 30, 2024
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