Tag: startup


5 Startup Marketing Moves That Work Even in Uncertain Times

February 3, 2023

Via: Entrepreneur

The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won’t always be […]

Big Data, Customer Data

How this startup locked in loyal customers

July 28, 2022

Via: CMO

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]

Email Marketing, Marketing Channels

How to Create a Lean Email Marketing Plan for Your Startup

July 7, 2022

Via: Entrepreneur

More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of […]

Marketing Technologies, Other Technologies

Getting The Most Value Out Of Your Brand Identity Design

June 15, 2022

Via: Entrepreneur

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]

Marketing Technologies, Other Technologies

Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

May 27, 2022

Via: Entrepreneur

Who should rebrand a startup pre-launch? Short answer: I did. Long answer: Anyone who has a brand, identity, persona or product that has evolved away from its genesis should consider it. We created the Grapevine AI brand because we thought […]

Marketing Technologies, Other Technologies

A song called ‘Startup’ that your marketing strategy can compose in 2022

December 8, 2021

Via: Entrepreneur

When we talk about undertaking and entering the world of innovation , we can say that it is the perfect design to generate the right business model, but to start composing this song it is important to know what is […]

Content & SEO, Marketing Channels

You want to know a truth about content marketing: nobody cares about your product or service

September 14, 2021

Via: Entrepreneur

One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what […]

Content & SEO, Marketing Channels

Content Marketing for Startups: How to Succeed Even Early On

June 11, 2021

Via: Search Engine Journal

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – the bar is higher than ever before. […]


For Peapod, online grocery is becoming a mobile business

March 10, 2016

Via: Digiday

Online grocery delivery company Peapod has been around, almost shockingly, for 30 years. One of the Internet’s first startups, it has survived by adapting and innovating. It has paid off: This year the company will see half of all orders coming […]