Tag: startup

February 3, 2023

The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won’t always be […]

July 28, 2022

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]

July 7, 2022

More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of […]

June 15, 2022

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]

May 27, 2022

Who should rebrand a startup pre-launch? Short answer: I did. Long answer: Anyone who has a brand, identity, persona or product that has evolved away from its genesis should consider it. We created the Grapevine AI brand because we thought […]

December 8, 2021

When we talk about undertaking and entering the world of innovation , we can say that it is the perfect design to generate the right business model, but to start composing this song it is important to know what is […]

September 14, 2021

One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what […]

June 11, 2021

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – the bar is higher than ever before. […]

March 10, 2016

Online grocery delivery company Peapod has been around, almost shockingly, for 30 years. One of the Internet’s first startups, it has survived by adapting and innovating. It has paid off: This year the company will see half of all orders coming […]