Tag: social media platforms

Marketing Channels, Social Media Marketing

Top 5 social media platforms you should focus on

December 18, 2023

Via: Search Engine Land

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social […]

Content & SEO, Marketing Channels, Social Media Marketing

Content creators say they struggle to keep up with their audiences as social media platforms evolve

March 9, 2023

Via: Digiday

As the social media landscapes continue to evolve, with platforms’ ever-shifting focus, the continuing pivot-to-and-from-video, the algorithm and audience changes, social media content creators have been caught in the middle. They say dealing with the constant jostling is time consuming […]


7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023

March 1, 2023

Via: Entrepreneur

Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent survey, their market size is set to grow by at least 25% in 2023 alone. The rise of virtual […]

Marketing Channels, Social Media Marketing

How To Create A Social Media Strategy In 9 Steps

January 4, 2023

Via: Search Engine Journal

What Is Social Media Marketing? Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for. You probably don’t need a dictionary to figure out that […]

Marketing Channels, Social Media Marketing

5 Easy Steps To Running An Effective Social Media Audit

June 23, 2022

Via: Convince and Convert

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]

Content & SEO, Marketing Channels

How Social Media Helps SEO [Final Answer]

June 29, 2021

Via: Search Engine Journal

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many […]

Marketing Channels, Social Media Marketing

Digital ad spending from holidays shows signs of ‘return to normalcy,’ Merkle finds

January 27, 2021

Via: Marketing Dive

Digital media spending was stronger during the holiday season as marketers sought to reach homebound shoppers and reverse declines brought on by the coronavirus pandemic. Merkle now reports signs of that activity among Google, Amazon and social media platforms returning […]


6 Ways to Get More Out of Your Digital Marketing Budget

May 15, 2020

Via: Laura Brenen

If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s […]

Advertising Technology

3 Reasons Why Audio Will Conquer Social Media

June 21, 2018

Via: Adweek : The Press

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]

Marketing Technologies, Other Technologies

The Smartest Marketing Strategy: Agile Marketing

May 24, 2018

Via: Adweek

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting […]

Big Data, Platforms & Software

3 Reasons Why Snapchat Is Good For Your Online Marketing Strategy

December 6, 2016

Via: Social Media Today

If you intend to humanize your brand and build affinity with your audience, your business should think seriously about starting an account on Snapchat. Before we get into specifics, let’s quickly sum up what Snapchat’s best use is in a […]

Marketing Channels, Social Media Marketing

7 Social Media Tricks You’ll Actually Use

May 4, 2016

Via: Social Media Today

I’ve read plenty of articles highlighting tips and tricks for different social and messaging apps, and usually, I’m left unsatisfied. Here’s how it usually goes: I click the article, being the “secret tips” nerd that I am. The article is […]

Social Media Marketing

What a publisher social media manager does

February 3, 2016

Via: Digiday

Hayley Saltzman wants to get one thing straight: She doesn’t “just tweet” all day. “Since social media is still a relatively new career, people think all I do is write a tweet or Facebook all day,” she told Digiday about […]